Privacy Policy

Last updated: January 2026

Clover Kids Co ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit cloverkidsco.com, how we use it, and the rights you have under applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. About Our Site

Clover Kids Co is an affiliate content site in the children's fashion niche. We publish reviews, guides, and recommendations about kids' clothing, accessories, and related products. We do not sell products directly. When you click an outbound link and complete a qualifying purchase on a third-party retailer's site, we may earn a commission at no additional cost to you.

2. Information We Collect

2.1 Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate our site, understand how visitors use it, and credit affiliate referrals. Cookies fall into three categories:

Essential cookies — required for the site to function properly, such as remembering your cookie preferences, maintaining session integrity, and enabling basic navigation. These cannot be disabled.
Analytics cookies — help us understand how visitors interact with our content (pages viewed, time on page, referral source) so we can improve our guides and recommendations. We use providers such as Google Analytics in an aggregated, pseudonymized form.
Affiliate cookies — set by our partner retailers and affiliate networks when you click an outbound product link. These cookies allow the retailer to attribute your purchase to our site so we can earn a commission. They typically expire between 24 hours and 90 days.

You can control cookies through your browser settings or our cookie consent banner. Disabling non-essential cookies will not prevent you from browsing the site.

2.2 Usage Data

When you visit our site, we automatically collect certain usage information, including:

Pages viewed and time spent on each page
Links and buttons clicked, including outbound affiliate links
Referring website or search query that brought you to us
Date and time of your visit

2.3 Device Information

We collect technical information about the device you use to access our site, such as:

IP address (truncated or anonymized where required by law)
Browser type and version
Operating system
Device type (desktop, tablet, mobile) and screen resolution
Approximate geographic location derived from IP address (country or region only)

2.4 Newsletter Email

If you choose to subscribe to our newsletter, we collect your email address. Subscription is entirely optional and based on your explicit, opt-in consent. We use this email solely to send you curated kids' fashion roundups, seasonal style guides, and occasional promotional content from our affiliate partners. You can unsubscribe at any time using the link at the bottom of every email, or by contacting us directly.

3. How We Use Your Information

We use the information described above to:

Operate, maintain, and improve the Clover Kids Co website
Understand which content is most useful to our readers
Process affiliate referrals and verify commissions
Deliver our newsletter to subscribers who have opted in
Detect and prevent fraud, abuse, and security incidents
Comply with our legal obligations

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

Consent — for non-essential cookies, analytics, and newsletter subscriptions
Legitimate interests — for site security, fraud prevention, and basic affiliate attribution
Legal obligation — where processing is required by applicable law

5. We Do Not Sell or Trade Your Personal Data

Clover Kids Co does not sell, rent, or trade your personal information to third parties. We do not share your email address with advertisers or data brokers. The only third parties that receive information through our site are the analytics and affiliate-network providers described above, who process data on our behalf or as independent controllers under their own privacy policies.

6. Data Sharing With Service Providers

We share limited information with trusted service providers strictly to operate our site, including:

Hosting and content delivery providers
Analytics providers (e.g., Google Analytics)
Affiliate networks (e.g., Amazon Associates, ShareASale, Rakuten, Impact)
Email marketing platforms used to deliver our newsletter

Each provider is contractually required to handle data in line with applicable privacy laws.

7. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy. Analytics data is typically retained for up to 26 months in aggregated form. Newsletter subscriber data is kept until you unsubscribe or request deletion. Cookie lifetimes vary by type and are listed in our cookie banner.

8. Your Rights

8.1 Rights Under GDPR

If you are in the EEA or UK, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request erasure ("right to be forgotten")
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with your local data protection authority

8.2 Rights Under CCPA

If you are a California resident, you have the right to:

Know what personal information we collect and how it is used
Request deletion of your personal information
Opt out of the "sale" or "sharing" of personal information — although, as stated, we do not sell or trade personal data
Be free from discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the details in Section 12. We will respond within the timeframes required by applicable law.

9. Children's Privacy

Although Clover Kids Co publishes content about children's fashion, our site is intended for adults (parents, caregivers, and gift-givers). We do not knowingly collect personal information from children under 16. If you believe a child has submitted information to us, please contact us and we will promptly delete it.

10. International Data Transfers

Our service providers may process data outside your country of residence. Where data is transferred outside the EEA or UK, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms recognized by applicable law.

11. Security

We take reasonable technical and organizational measures to protect the information we collect, including encrypted connections (HTTPS), access controls, and regular review of our service providers. No system is perfectly secure, however, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when the policy was last revised. Material changes will be communicated through a notice on our homepage or via email to newsletter subscribers.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Website: cloverkidsco.com
Email: privacy@cloverkidsco.com

We aim to respond to all privacy-related requests within 30 days.